Sensory Spectrum

Can’t Resist Some Foods? It’s Not Your Fault

May 16, 2017

Read the original article by Martha Rosenberg from OpEdNews. Have you noticed the overpowering something-in-the-oven smell that wafts up when you walk past a Subway? Mark Christiano, Subway’s Global Baking Technologist, insists the aroma is not pumped outside to entice passers-by but adds that the bread recipe is “proprietary.” The truth is in the war […]

Whose Decision Is It, Anyway?

January 12, 2017

Read the original article from Progressive Grocer. Food makers, marketers seek consumers’ ‘bliss points’ It’s human nature for consumers to develop habits and seek out foods that satisfy our intense cravings. And so companies create products that meet people’s senory needs, according to a CNN report. “Food companies are interested in selling products that people want,” […]

The four dimensions of cereal

November 03, 2016

Read the original article by Jeff Gelski from Food Business News. SAVANNAH, GA. — Sensory cues in ready-to-eat cereal may trigger emotions, like comfort and delight, in consumers. The cues also might have consumers perceiving health and wellness benefits, said Gail V. Civille, president of Sensory Spectrum, Inc. “Texture is signaling certain types of benefits […]

Kannapolis company’s employees launch quarterly service project effort

February 28, 2014

  By Marty Price, Cabarrus News, Charlotte Observer Friday, Feb. 28, 2014 In one week last fall, employees of the Spectrum Discovery Center in Kannapolis filled 14 shoeboxes for Operation Christmas Child as their first service project. “The employees stuffed (the shoeboxes) so full, we had to use rubber bands to keep them closed. And they […]

North Carolina research facilities bringing ag, human health together

September 25, 2013

By Phyllis Beaver, North Carolina Research Campus | Southeast Farm Press • New laboratory space is available at North Carolina Research campus in Kannapolis, N.C. • Monsanto and Dole are among agriculture-based companies conducting research at the North Carolina facility. • North Carolina State University greenhouses are the site for research on plants for human health. […]

Wincourse Technologies Locates in the Village

March 31, 2013

Published in Opportunities, a quarterly real estate to research newsletter of the NC Research Campus March 31, 2013   Wincourse Technologies, Inc., a cloud-based managed services provider, recently located in the Village, the business district of downtown Kannapolis adjacent to the NCRC. Wincourse specializes in reducing operational and support costs by providing a single, cloud-based […]

Commercialization: The Application of Research

November 09, 2012

The North Carolina Research Campus (NCRC) is adding to its reputation not only as a research hub but as a center for commercialization and product development. Leading off the afternoon panel of the UNC Charlotte Life Sciences Conference, Commercialization: The Application of Research, former Vice President of Business Development for Sensory Spectrum, located adjacent to […]

A sixth sense for what consumers want

August 06, 2012

By Beth Fitzgerald, NJBiz Link to original article   Gail Vance Civille, president of Sensory Spectrum Inc., says her company’s growth has rebounded as companies invest in R&D again.   A coffee lover will sample a new latte and rave about its aroma and flavor — or pour it right down the sink. But few […]