sensory cues

The four dimensions of cereal

November 03, 2016

Read the original article by Jeff Gelski from Food Business News. SAVANNAH, GA. — Sensory cues in ready-to-eat cereal may trigger emotions, like comfort and delight, in consumers. The cues also might have consumers perceiving health and wellness benefits, said Gail V. Civille, president of Sensory Spectrum, Inc. “Texture is signaling certain types of benefits […]