Gail Vance Civille

A sixth sense for what consumers want

August 06, 2012

By Beth Fitzgerald, NJBiz Link to original article   Gail Vance Civille, president of Sensory Spectrum Inc., says her company’s growth has rebounded as companies invest in R&D again.   A coffee lover will sample a new latte and rave about its aroma and flavor — or pour it right down the sink. But few […]

Sensory Spectrum: Translating Sensory Data into Consumer Products

December 03, 2011

Sensory Spectrum: Translating Sensory Data into Consumer Products An October 2011 study by the Hudson Institute, a nonpartisan policy research organization based in Washington DC, found that companies with foods considered to be “Better-For-You” such as low-fat or reduced sugar content as well as those selling products with more fruits, vegetables and whole grains, experienced […]